Sam Natello – November 21, Your About Page is critical to making a connection with your audience. Your website absolutely needs to have an About Page.

Essentially they are all the same. This is your best chance to show who you are.

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This is the one section on the website that you can let your guard down a little and really show your company culture and your personality.

Sadly, when developing a new website, many companies treat this page as a nuisance or an obligation.

The About Us page can easily become nothing more than a list of names, job titles, and boring headshot photos. Read on to learn the best way to design a web page to introduce your company to the world!

It seemed people were mostly interested in comparing services and pricing. But times have definitely changed! In recent years, possibly due to the popularity of social media, people are much more interested in understanding who they are going to be doing business with.

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According to the analytics of the many websites we manage, the ABOUT US page is the 2nd or 3rd most popular page on a website behind the home page.

For this reason, I strongly recommend you take extra care in providing great information on this page. It looks great and they are telling a compelling story.

As impressive as it is, if you look at what it took to make this page, there are a few great photos, 1 well-made but simple video, and a well-written story.

Anyone could do this! Very good.

Well done! It is a creative approach, different from any other site we found.

For that reason alone, it belongs on our list. SalemTown Board Co. Great job.

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We thought it was worth a look. This is all about personal connection.

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I thought their approach to the illustrations of their team members was clever. We love how they included the story and the team all on the same page.

It is much less personal, which is why it is lower on our list. I believe this section should always establish a connection with your audience. Even so, this is very well done.

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The page itself is weka. You NEED to have a professionally designed website that functions well, attracts the right people, and has the right messaging.

Finding a qualified expert for a second opinion is a very smart move. At DotCom Global Media, our team of expert web developers and content writers have perfected the process of evaluating business websites.

We have been going town by town, county by county to find the best and the worst websites across multiple industries.

The results are documented and used as reference for our ongoing website design study. Do you want to submit your website for an evaluation?

Sam is expert digital strategist who has worked with some of the top brands in the world. In addition to running one of the premier website design and digital marketing agencies in the U.

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Tell A Story A great About Us page tells the story of your company in a way that is interesting and compelling. Avoid listing out a bunch or facts or dates.

Take time to share your story with the world.

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Focus on Impact Borrowing a concept from a dear friend Wendy Lipton-Dibner and her Best-Selling Bookmake sure you focus on the impact you want to have in this world — as you write your story and all the content on this page.

Doing this will have a powerful effect of attracting the type of clients you want to work with and the type of employees you want to work with.

Use Subtitles and Short Blurbs Use clear, strong headlines with short blurbs to describe each of your topics. How well is YOUR website performing for your business?

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